Question:

You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

Answer:

  • Creating the right email by bringing content and subject line together
  • Creating the right email by bringing content and context together
  • Creating the right email by bringing context and buyer personas together
  • Creating the right email by bringing inbound and email together

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