Question:

You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

Answer:

  • “We’ll have to figure out what works best for us, but every two weeks is a good place to start.”
  • “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”
  • “At least once a quarter. Any less than that, and we’ll have trouble getting into a rhythm.”
  • “Once a week, at a minimum. This is important enough that we need to be meeting weekly to stay on top of our goals.”

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