- It shows how many auctions you’re losing due to bids, budget, and frequency.
- It shows potential spend based on the audiences targeted for the line item.
- It’s an easy place to see all your bids.
- It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.
When would you avoid setting your display insertion order’s pacing to “ASAP”?
When your unclaimed budget can be reclaimed by your advertising department To keep spend easy to track and report To ensure you always get some
