- They would be better off not implementing a coaching program than implementing an ineffective program.
- Their salespeople’s performance is unlikely to be improved by coaching.
- They spend too much time coaching their salespeople.
- They don’t coach their salespeople as much as they should.
Which of the following is true of most sales organizations?
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Help the salesperson judge how realistic the goal is. Explain to the salesperson the reality of what they need to achieve. Help the salesperson create