- A buyer persona is an actual representation of your customer based on real data.
- A buyer persona is a semi-fictional representation of your lead before they become a customer.
- A buyer persona is a semi-fictional representation of your ideal customer.
- A buyer persona is a tool you use to define your ideal customer.
If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user behavior