Question:

When sending email you can segment contacts by their buyer personas. What is a buyer persona?

Answer:

  • A buyer persona is an actual representation of your customer based on real data.
  • A buyer persona is a semi-fictional representation of your lead before they become a customer.
  • A buyer persona is a semi-fictional representation of your ideal customer.
  • A buyer persona is a tool you use to define your ideal customer.

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