- “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
- “Text Only” because those have the highest click-through-rates.
- “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.
A publisher is looking for ways to increase their revenue. All of the following are appropriate actions to consider, except ________.
place up to three ad units per page using bigger ad formats place ads in iframes identify the best placements for ad units opt-in to text
