- What features they look for in a product like yours.
- What their buying process looks like.
- Who else is involved in their buying process.
- Whether or not they want to work with a salesperson.
Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
