- Training teaches salespeople what they need to do, and coaching helps them improve how they do it.
- Training happens in group settings, and coaching happens in one-on-one conversations.
- Salespeople can train each other, but only a sales leader can coach.
- Training is better for salespeople who are at the beginning of their career, and coaching is better for more experienced salespeople.
Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored