What is your role during the awareness stage of the buyer’s journey?


  • Help the buyer define their goals and challenges.
  • Help the buyer understand the different ways they might address a goal or challenge.
  • Convince the buyer to buy your product or service.
  • Help the buyer weigh the pros and cons of your solution relative to other options.

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What is an active buyer?

Someone who has explicitly stated their desire to buy your product Someone who is ready to buy your product Someone who is actively researching a

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