- To have marketing and sales come together to identify and solve problems.
- To have marketing and sales come together to report on progress toward meeting the requirements of their SLA.
- To have marketing and sales come together to recognize high achievers and reward good work.
- To have marketing brainstorm ideas for better serving the sales team.
Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.