Question:

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

Answer:

  • True
  • False

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What is the reporting library?

A resource that offers dozens of canned reports built around marketing best practices A reporting add-on feature you can buy for an additional $300 a month Dozens

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