- Keep the landing pages as generic as possible
- Test as many landing pages as possible to keep the testing period short
- Test the landing pages in every one of their ads for consistency
- Keep the content on the landing pages unchanged
Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?
Compare conversion data across three different attribution models Review the health panel overview and cross-reference performance reports Use third-party targeting for promotions Add budget for