Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?


  • Send the right person the right message at the right time.
  • Create active lists for your business.
  • Segment contacts who you can’t connect with.
  • Segment the different functions of your business to target outreach and communication.

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What does AIDA stand for?

Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action

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