Question:

Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?

Send the right person the right message at the right time.
Create active lists for your business.
Segment contacts who you can’t connect with.
Segment the different functions of your business to target outreach and communication.

Setting a goal Selecting a template Discussing with your team Sending your email

Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action