- Ad Manager looks back to the 2nd Monday in the system and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.
- Ad Manager looks back to the 1st Monday in the sample file and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.
- Ad Manager does trend analysis from the last four weeks to try to estimate how many impressions you’ll receive next Monday on the publisher’s homepage ad unit.
- None of the above
- Ad Manager takes a flat average of all of the past 4 Mondays and assumes every Monday from now on will have that average number of impressions, including next Monday, for the publisher’s homepage ad unit.