Question:

Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?

Answer:

It guarantees more conversions.
It prevents misalignment.
It unlocks additional features in Google Analytics.
It encourages feedback from users.

Other Exam Posts

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Building relationships between teams like marketing and product Having the marketer take sole responsibility of making user-centric design Having each team measure different key performance indicators (KPIs)

The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?

They’re all trying to understand how users are interacting with experiences. Each of their primary goals is to drive revenue. All of their business roles

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