Question:

You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

Answer:

You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

  • Replace all the assets at once.
  • Pause the campaign.
  • Remove and replace low-performing assets.
  • Add new assets multiple times per week.

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