Question:

You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

Answer:

You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

  • Brand only at the beginning and end of the ad.
  • Brand often, especially in the last five seconds.
  • Brand often, especially in the first five seconds.
  • Brand only at the beginning of the ad.

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