Question:

You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

Answer:

You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

  • Convey multiple messages to resonate with the masses.
  • Leverage key differentiators such as competitive claims and endorsements.
  • Set the context and include a clear call-to-action.
  • Brand often, especially in the last five seconds.

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