Question:

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

Answer:

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

  • Let people take a primary role to humanize the story.
  • Put the focus on multiple people so viewers stay engaged.
  • Let people take a secondary role so the product shines.
  • Put the focus on people to get your brand or product noticed.

or

  • Emphasize people as a way of getting your brand or product noticed by potential customers.
  • Emphasize the product over people.
  • Emphasize multiple people to engage viewers.
  • Emphasize people in order to humanize the story

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