You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
- Book now
- Call now
- Learn more
- Check us out
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right
In which of these situations would Google’s experimentation tool be helpful? Compare how two key audiences respond to two different video ads. Compare the performance