You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
- Call now
- Learn more
- Check us out
- Book now
In which of these situations would Google’s experimentation tool be helpful? Compare how two key audiences respond to two different video ads. Compare the performance
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right