Question:

You’re browsing for shoes on the Steve Madden website, and notice this pop-up. Which stage of the flywheel does this type of pop-up correspond with?

Answer:

You’re browsing for shoes on the Steve Madden website, and notice this pop-up. Which stage of the flywheel does this type of pop-up correspond with?

  • Attract
  • Engage
  • Delight
  • Trick question! Pop-ups are not inbound.

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