Question:

You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

Answer:

You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

  • Convey messages about the many ways this product solves a customer problem.
  • Show diverse characters representative of your customers.
  • Avoid humor as it’s more subjective.
  • Use a specific call-to-action (CTA).

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