Question:

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too diﬃcult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

Answer:

Using known user signals
Delivering a relevant web page
Static profile matching
Using given information

Other Exam Posts

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

It’s accepted by every bank that accepts Visa or Mastercard. It securely stores payment information. Completing checkout takes less than six clicks or taps. It

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts To make sure branding consistency and minimize errors So that all teams can handle user feedback

Leave a Reply Cancel reply