Question:

You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

Answer:

You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

  • Replace assets that have a low performance label in the asset report.
  • Replace all the assets at once so they can be distributed evenly.
  • Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
  • Remove the assets and add new ones that follow best practices even more closely.

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