Question:

You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Answer:

You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

  • Avoid humor as it’s more subjective.
  • Showcase discounts and sales to drive interest.
  • Humanize the story.
  • Convey multiple messages to resonate with the masses.

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