Question:

You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

Answer:

You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

  • Include messages about the different ways the product solves a customer’s problem.
  • Utilize a specific call-to-action (CTA).
  • Include diverse characters that are representative of your customer base.
  • Avoid humor as it’s more subjective.

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