Question:

You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

Answer:

You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

  • Share multiple messages about the many ways this product solves a problem.
  • Use product demos and how-to’s to put the product in context.
  • Make people core to the story and keep branding subtle.
  • Use technical jargon that will resonate with important audiences.

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