Question:

You work as a marketer at a company that sells mens’ suits. You know from customer research that a large percentage of your customers struggle with selecting the right size for their suit. How could you solve this problem with a pop-up?

Answer:

  • An exit pop-up with a 15% discount​.
  • ​A pop-up promoting your latest suit line.
  • A pop-up with a survey asking to rate the website experience​.
  • A pop-up with a sizing guide to help them pick their right size.

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