- Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals.
- Help the buyer connect your company’s broad positioning to their specific goals and challenges.
- Provide the buyer with case studies and general information about your company.
- Ask the buyer to buy your product or service.
Your teammate is prepping for a sales presentation and they’ve outlined the points they want to cover: 1. Recap of previous discussions 2. Explanation of how other people in similar situations have proceeded 3. Pros and cons of various approaches They want your feedback on this outline. What would you say?
“This is a good start, but you need to advise them on the best path to achieving their goals and explain how we can help