Question:

You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

Answer:

You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

  • Convey multiple messages to resonate with the masses.
  • Provide multiple options for how viewers can take action.
  • Use more close-ups of the product to make it the focus of the ad.
  • Humanize the ad with customer testimonials.

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