Question:

You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

Answer:

You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

  • Feature products in only the first and last five seconds.
  • Avoid humor as it’s more subjective.
  • Keep the value proposition and use case precise.
  • Focus on audio and supers to reinforce your message.

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