Question:

You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

Answer:

You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

  • By using a call-to-action (CTA)
  • By using audio
  • By using color
  • By using supers

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