You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
- By using a call-to-action (CTA)
- By using audio
- By using color
- By using supers
You’re implementing an experiment. Which of these approaches should you follow as a best practice? Assign two campaigns to each experiment arm. Start with multiple
You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a