Question:

You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

Answer:

  • That site users leave positive reviews about products on the site
  • To show a price comparison with competitor sites
  • That the mobile experience should resemble a good conversation
  • To track the products the customer views and the time spent on the site

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