Question:

Why would you want to run competitive analyses of keywords?

Answer:

  • To figure out what keywords your web pages are currently ranking for
  • To determine whether you should be targeting a long tail keyword or a head term
  • To ensure the keywords you’re targeting are aligned with your audience
  • You shouldn’t run competitive analysis of keywords.

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What are rich results?

Google’s response to a user’s search query Visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web

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