- You know the targeted audience is especially valuable and you want to make an extra effort to reach it.
- Because you can factor in more variables than Bid Manager
- Because you have enough performance data and no longer need the algorithm to make estimates
- To see if your intuition can beat the algorithm
What’s a promising way to increase your remarketing list’s potential impressions?
Decrease the frequencing setting Group multiple audiences using AND logic Include the audience that has been to the “Thank you” page Include similar audiences