Question:

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

Answer:

  • The search engine is encrypting the user data. This is common on Google.
  • The UTM parameters cannot be parsed by HubSpot analytics.
  • A contact submitted a HubSpot form on a page without the HubSpot tracking code.
  • You have not set up your Sources report with your HubSpot account manager yet.

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