- It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy.
- It makes it easier to track the progress you’re making toward your goals.
- It’s impossible to implement a sales enablement strategy without first defining a target buyer.
- It’s a good way to identify gaps in your current sales process.
When you ask your customers about their goals and challenges, what are you trying to figure out?
How long they expect to be in their current position. How you can help them overcome their challenges and achieve their goals. What they hope
