- UGC helps brands understand their target audience.
- UGC improves site engagement and time spent on the website.
- UGC provides means for other users to connect, which then builds a stronger community.
- UGC is inherently peer reviewed, making it more trustworthy.
When it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so
