Question:

Why is it important to reconcile date ranges on your campaigns’ sources reports?

Answer:

  • If you don’t add date ranges, this page could mess up any custom attribution reporting you have built in your HubSpot account.
  • If you don’t add date ranges, all historical data associated with new or influenced contacts could skew the numbers you see on the performance tab.
  • If you don’t add date ranges, none of the attribution models can run.
  • If you don’t add date ranges, the performance tab will only pull in data from influenced contacts, but not new contacts. This creates a gap in your data story, and HubSpot reporting.

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