- Advertisers of a service that Amazon does not offer
- Advertisers of a product under a category that Amazon does not offer
- Any advertiser
- Advertisers of brands that sell goods/services on Amazon
Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
Increase bids and frequency caps on these line items Shift budget away from these line items to lower performing/delivering line items No action should be