Question:

Which one of the below choices is NOT a reason you should be measuring your social media ROI?

Answer:

  • Prove the value of social media within your organization.
  • Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
  • Show influencers how enticing it would be to work with your company.
  • Understand and measure brand reputation and gain control of that conversation.

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