- use video content whenever possible
- use Rich Pins to provide extra information
- include relevant keywords in your pin description
- use multiple boards around distinct and separate themes
- space your posts through the week
Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.
Social Surveillance Best Practices Social Search Streams Social Media Monitoring Strategy Brand Awareness Social Media Listening Techniques