- Using the same image on your ad for over a month
- Using only Facebook for your advertising strategy
- Offering the same ebook in your ad for two months straight
- All of these would contribute to ad fatigue
Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
Give up – they’ve already won the space, and it’s doubtful you can catch up at this point. Immediately start doing live video on every