- The actions taken by your marketing team before your salespeople get involved
- Steps to ensure closed customers received the value your team promised them
- Contingency plans for what your team should do when a prospect doesn’t progress as quickly as expected
- Word-for-word scripts for your salespeople to follow in every meeting
Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
motivations role job description point of view