- By interviewing individual customers.
- By sending out a survey to some of your customers.
- By researching similar products online.
- By bringing your marketing and sales teams together to brainstorm possible jobs.
Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.