- The majority of programmatic ads are purchased using a CPM or dCPM model.
- The buying process for programmatic advertising is automated.
- Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
Question:
Which of the following is NOT a true statement?
Answer:
Other Exam Posts
Campaign efficiency is measured by ___. Select all that apply.
ACOS KENP Impressions CTR
