- Sites with low viewability and no conversions
- Sites with low volume, but high conversions
- Sites with high viewability and clicks
- Audiences with many conversions and high costs per thousand impressions (CPMs)
Manual optimizations to which components typically provide the greatest impact?
Advertiser, campaign, insertion orders, and line items Bids, frequency, site targeting, and creatives Budget, pacing, geography, and inventory Loyalty, awareness, action, and consideration