Question:

Which of the following is a problem with thinking of your business as a funnel? (2)

Answer:

  • There is a larger volume of liquid in the top of the funnel than in the bottom of the funnel.
  • After something exits the bottom of a funnel, it no longer has any impact on the things entering the top of the funnel.
  • The funnel is an outdated piece of technology that has been replaced in modern times by more elegant solutions.
  • A funnel can’t balance upright without external support.

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