Which of the following is a best practice when implementing an experiment?
- Start with multiple hypotheses.
- Assign two campaigns to each experiment arm.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative
You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions