Which of the following is a best practice when implementing an experiment?
- Start with multiple hypotheses.
- Assign two campaigns to each experiment arm.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video
If you want to improve performance of video campaigns, what approach should you take with creative? Continue running campaigns with existing creative and slowly introduce